Holika Holika Heart Ful Moisture Lipstick CR301 review

After seeing the beautiful promotional picture of Krystal wearing the Etude House Etoinette Crystal Shine Lips lipstick, PBE001, I was really thinking of buying this lipstick. But then, I remembered that I already own a similar orange/coral lipstick and I never really use it. I bought the Holika Holika Heart Ful Moisture Lipstick CR301 - Sweet coral in my 4th order from Gmarket. Because of my series of Valentine's day posts, I took it out to swatch. The Heart Ful Moisture Lipstick has a cute heart-shaped bullet. This shape is carved into the whole lipstick, so it will still look like a heart even after many uses. The lipstick casing is shorter than normal lipsticks, but the length of the lipstick bullet and the content seems to be similar to full-sized lipsticks (3.8 g).

Holika Holika Heart Ful Moisture Lipstick CR301 review


Holika Holika Heart Ful Moisture Lipstick case
Pretty pink metalic casing.
Holika Holika Heart Ful Moisture Lipstick compared in size with Revlon lipstick
The lipstick casing is shorter than the Revlon lipstick.

Swatches of the Holika Holika Heart Ful Moisture Lipstick CR301 - Sweet Coral

I first swatched the Heart Ful Moisture Lipstick on my arm and you can clearly see that the color is a glossy orange. After I put the lipstick on my lips, I remembered why I did not use it that often. At first, the lipstick has a very neon orange color and the lipstick seems to be floating on top of your lips and not sinking in. After taking pictures for a while, I noticed that the color turned a bit more natural. The color is bright enough to cover my natural lip color with just one layer and due to its buttery consistency, it needs a bit of time for it to "melt". I still think that the neon orange tint in the color is a bit hard to get used to, but the color does look better after waiting for a while. I never waited before, because I was always in a rush getting out the door. So after being shocked by the bright neon orange color, I would always quickly remove it and use another color. That's why I only used it a few times. :) By swatching this lipstick, I have rediscovered it. I might use it more often, although it has a lot of competition.  ^_^

Holika Holika Heart Ful Moisture Lipstick CR301 swatched on arm
Swatch on my arm
Holika Holika Heart Ful Moisture Lipstick CR301 on lips
Left (bare lips) and right (Holika Holika Heart Ful Moisture Lipstick CR301 - Sweet coral)


Holika Holika Heart Ful Moisture Lipstick CR301 review

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